Tui is really just DB with a different name in case people hadn't realised. It enables DB to distance themselves from the absolutely atrocious beer Tui makes, and the flat out sexism dressed up as humour that Tui indulges in. It's important for DB to create some distance, because if people actually started caring about a) beer, and b) a better NZ, they'd be dropping DB as soon as humanly possible.
Tui are appealing to the lowest common denominator in NZ society - the dumbarses who drink a particular beer because the advertising connects with their redneck, backward views of the world, where men are MEN, and women are sex objects with no value aside from their (hetero)sexuality.
If you drink Tui, you're a bloody idiot.
Admittedly some of Tui's ads have been good. They are quick on the mark to take the mickey out of just about anyone. But the shameless sexism, and attempts to appeal to anti-'PC' brainlessness has no place in a society wanting to move forward. It's regressive and it's only value is purely about making DB money (from said dumbarses).
Feminism has done more for a better NZ society than beer ever has. And Tui, well Tui hasn't even done anything for NZ beer... other than provide a standard of poor quality that even Boundary Road can rise above.
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